These new iPhone ads that Apple posted last night are personal stories from individuals talking about the various things that are awesome about their iPhone. One guy talks about how he only has to carry one device now, another guy talks about how visual voice mail is one of the greatest inventions in the history of mankind, and another guy talks about how he used his iPhone to look up a woman’s name he didn’t know.
Honestly, I don’t think these are Apple’s best work. They’re ok, but certainly nothing spectacular. They remind me of the Switch ads, both in style and execution, but, to me, the things they’re talking about don’t really seem all that impressive. I don’t know…I’m just not digging them.
What do you think?