The fourth iPhone ad that we put a YouTube video up of yesterday was very special. How so? Well, the ad was missing something the is very much worth mentioning…the blurb about a 2 Year Contract being required.
Now ALL the iPhone ads on Apple’s official website are missing the blurb.
Now, unless I’m mistaken, if you require a contract to purchase a product, then you are REQUIRED to include that information in your advertising. Having said that, I think this is a pretty clear indicator that the iPhone is going to be sold with a pre-paid service option.
Also, it’s important to remember that At&t are the ONLY pre-paid cell phone service that provides both voice and data options for customers.