Apple Posts Second Quarter Results – Spoiler: They’re Doing Well

So Apple posted their second quarter results yesterday. Guess what? Things are good. REAL good. I think this is best explained by quoting Apple themselves, and providing translation:

The Company posted revenue of $13.50 billion and net quarterly profit of $3.07 billion, or $3.33 per diluted share. These results compare to revenue of $9.08 billion and net quarterly profit of $1.62 billion, or $1.79 per diluted share, in the year-ago quarter. Gross margin was 41.7 percent, up from 39.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.

Translation: We’re going to need a bigger bank.

Apple sold 2.94 million Macintosh® computers during the quarter, representing a 33 percent unit increase over the year-ago quarter.

Translation: I guess no one likes our fancy and too expensive computers, huh? No one except for everybody.

The Company sold 8.75 million iPhones in the quarter, representing 131 percent unit growth over the year-ago quarter.

Translation: Think RIM posts numbers like that for a BlackBerry device that’s almost a year old? Doubtful.

Apple sold 10.89 million iPods during the quarter, representing a one percent unit decline from the year-ago quarter.

Translation: People are too busy buying iPhones, so we’ll take the hit on iPods. No biggie.

The big news in this whole situation though, was Steve’s statement in the document (emphasis mine):

“We’re thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent,” said Steve Jobs, Apple’s CEO. “We’ve launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year.”

Hmm. Well, we have the iPad, and as of right now, there are no rumors for any other extraordinary Apple products of iPad levels. So what could it be? The only rumor I’ve heard is the same one I’ve heard before, which is the introduction of iPads in all sorts of different sizes. I don’t really see the point in that, because the iPad is a great size for what it does. The only real advantage I could see is doing a widescreen or HD version of the iPad, but who knows if that’s even a possibility.

So what is coming down the pike? New iPods are a possibility, as is an update to the Mac Pro, which needs it badly. And of course, there’s the next iPhone. Does that qualify as “several more?”

Kevin Whipps

Kevin Whipps is a copy editor, writer, photographer and custom car builder based in the Phoenix, Ariz. area. For the past 10 years he's been building his portfolio, mostly in the automotive publishing industry. When he's not wrenching on cars, most of his time is spent discovering new gadgets and toys, and of course, using everything Apple. Whipps is also married, and has a baby boy, Kevin Whipps Jr., coming on February 7, 2010.

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  1. Apple TV coming out of the leisure corner and becoming… you know… a TV. After 27″ iMacs and the rumored deal with studios, US bandwidth now largely covering live HD streaming.

    Yup, 32″-42″ and with a completely integrated ‘Apple TV’. We now have all the remotes needed.