Apple accounts for 95.8% of Engadget Mobile Traffic…or does it?

Business Week has posted an article about how Engadget’s mobile web traffic is completely dominated by the iPhone/iPod Touch.

The iPhone accounts for 79.8% of the web traffic to – and the iPod touch takes up 16%.

Those numbers sound amazing! Especially when you factor in that Blackberry phones don’t even RATE on the charts! This must be highly accurate stuff that proves that the iPhone is the dominant device in the world, and not an article designed to stir up trouble, right?


Well, there is just ONE little problem.

These stats don’t include

That’s right – we’re talking about MOBILE traffic, and the statistics issued here don’t include the MOBILE version of the website.

Now, I’m a big fan of the iPhone. I want it to do well, and I want to read that it is doing well – but all that these stats are telling us is that 95.8% of people that are visiting on a mobile/non-desktop device use the iPhone/iPod Touch. Since these two devices are some of the only ones on the list even capable of viewing the website correctly it should come as no surprise that they have dominating stats.

If you want to truly compare the iPhone/iPod Touch with other mobile devices – then you need to include the actual MOBILE stats along with the main site stats.

Let’s be fair here. All this kind of stuff does is provide fuel for iPhone-haters.



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  1. I think this actually proves a different point. People visiting Engadget on an iPhone have no need for the mobile version of the website. I don’t exactly think of Engadget as a “low-content” site. The thing is wide and it’s got some bells and whistles. Getting mobile users onto the “real” internet is what this thing is all about.
    You’re right that Business Week missed the point, but there is another interesting point here as well and I’d love to see a ton more data about it.