{"id":138291,"date":"2023-11-28T10:14:12","date_gmt":"2023-11-28T09:14:12","guid":{"rendered":"https:\/\/www.applegazette.com\/?p=138291"},"modified":"2023-11-28T10:14:20","modified_gmt":"2023-11-28T09:14:20","slug":"que-son-las-variables-de-segmentacion-de-mercado","status":"publish","type":"post","link":"https:\/\/www.applegazette.com\/es\/recursos\/que-son-las-variables-de-segmentacion-de-mercado\/","title":{"rendered":"\u00bfQu\u00e9 son las variables de segmentaci\u00f3n de mercado?"},"content":{"rendered":"

Al crear una estrategia de marketing se deben considerar ciertos factores, como las variables de segmentaci\u00f3n de mercado. Esto para que resulten eficaces, exitosas y as\u00ed lograr llegar a tu nicho indicado.<\/p>\n

Pero, \u00bfqu\u00e9 sucede cuando no se conocen y aplican estas variables? Lo m\u00e1s probable es que no logres el \u00e9xito esperado. Si te interesa comprender las variables de segmentaci\u00f3n de mercado no debes despegarte de este post. \u00a1Te las explicamos todas!<\/p>\n

\u00bfQu\u00e9 es la segmentaci\u00f3n de mercado en el marketing?<\/h2>\n

La segmentaci\u00f3n es un tipo de estrategia, la cual permite a\u00f1adir clientes actuales y potenciales dentro de subgrupos, esto de acuerdo a sus caracter\u00edsticas en com\u00fan, por ejemplo su edad, ubicaci\u00f3n geogr\u00e1fica o comportamiento de compra previo.<\/p>\n

Gracias a la segmentaci\u00f3n, las empresas pueden dirigirse de diferentes maneras a este tipo de segmentos de mercado, creando as\u00ed campa\u00f1as pertinentes que se adecuen a sus necesidades espec\u00edficas.<\/p>\n

Es importante mencionar que la segmentaci\u00f3n de tu p\u00fablico objetivo tambi\u00e9n te ayuda a atraer a los consumidores que tienen m\u00e1s probabilidades de comprar o de interactuar con tu marca.<\/p>\n

\u00bfQu\u00e9 son las variables de segmentaci\u00f3n de mercado?<\/h2>\n

Las variables de segmentaci\u00f3n son divisiones de segmentos, es decir, puedes dividir a tu p\u00fablico en diferentes categor\u00edas, esto para agruparlos. Existen 4 tipos de variables de segmentaci\u00f3n de mercado<\/strong><\/a> m\u00e1s utilizadas.<\/p>\n

\u00a1A continuaci\u00f3n te las presentamos!<\/p>\n

Tipos de segmentaci\u00f3n de mercado<\/h2>\n

Segmentaci\u00f3n demogr\u00e1fica<\/h3>\n

En este tipo de segmentaci\u00f3n podr\u00e1s saber qui\u00e9n es tu p\u00fablico objetivo. Ya que de esta variable obtienes datos importantes sobre tu segmento.<\/p>\n

Puedes obtener datos como:<\/p>\n

    \n
  • Edad<\/li>\n
  • Sexo<\/li>\n
  • Religi\u00f3n<\/li>\n
  • Nivel de ingresos<\/li>\n
  • Etnia<\/li>\n
  • Tama\u00f1o de familia<\/li>\n
  • Ocupaci\u00f3n<\/li>\n
  • Grado de estudios<\/li>\n
  • Estado civil<\/li>\n<\/ul>\n

    Segmentaci\u00f3n geogr\u00e1fica<\/h3>\n

    Su nombre nos indica o nos da una idea a lo que se refiere este tipo de segmentaci\u00f3n. Al utilizar esta opci\u00f3n, conocer\u00e1s d\u00f3nde se encuentra tu p\u00fablico geogr\u00e1ficamente.<\/p>\n

    Dentro de la variable geogr\u00e1fica, podr\u00e1s segmentar a tu p\u00fablico de la siguiente manera:<\/p>\n

      \n
    • Ubicaci\u00f3n (c\u00f3digo postal, ciudad, estado, pa\u00eds)<\/li>\n
    • Cultura<\/li>\n
    • Zona horaria<\/li>\n
    • Idioma<\/li>\n
    • Clima<\/li>\n
    • Densidad de poblaci\u00f3n<\/li>\n<\/ul>\n

      Segmentaci\u00f3n psicogr\u00e1fica<\/h3>\n

      La segmentaci\u00f3n psicogr\u00e1fica se enfoca en conocer las caracter\u00edsticas psicol\u00f3gicas de los compradores y que influyen en sus compras.<\/p>\n

      A trav\u00e9s de este segmento podr\u00e1s conocer variables como:<\/p>\n

        \n
      • Actitudes<\/li>\n
      • Valores<\/li>\n
      • Estatus social<\/li>\n
      • Estilo de vida<\/li>\n
      • Personalidad<\/li>\n
      • Intereses<\/li>\n
      • Opiniones<\/li>\n<\/ul>\n

        Segmentaci\u00f3n conductual<\/h3>\n

        Este tipo de segmentaci\u00f3n es en la que se agrupa al p\u00fablico de acuerdo a su comportamiento, por ello, podr\u00e1s ver c\u00f3mo interact\u00faan los clientes con tu empresa. Adem\u00e1s de ver qu\u00e9 hacen tus contactos tanto en tu sitio web como redes sociales.<\/p>\n

        Variables de segmentaci\u00f3n conductual:<\/p>\n

          \n
        • Comportamiento de compra<\/li>\n
        • Etapa de Customer Journey (recorrido del cliente)<\/li>\n
        • Ocasi\u00f3n o cronolog\u00eda<\/li>\n
        • Comportamiento de uso<\/li>\n
        • Beneficios buscados<\/li>\n
        • Fidelidad del cliente<\/li>\n
        • Satisfacci\u00f3n del cliente<\/li>\n
        • Interacci\u00f3n<\/li>\n<\/ul>\n

          Si quieres aprender m\u00e1s sobre la segmentaci\u00f3n de mercado, no dudes en dirigirte a nuestro sitio web oficial. \u00a1Encontrar\u00e1s informaci\u00f3n valiosa!<\/p>\n","protected":false},"excerpt":{"rendered":"

          Al crear una estrategia de marketing se deben considerar ciertos factores, como las variables de segmentaci\u00f3n de mercado. Esto para que resulten eficaces, exitosas y as\u00ed lograr llegar a tu nicho indicado. Pero, \u00bfqu\u00e9 sucede cuando no se conocen y aplican estas variables? Lo m\u00e1s probable es que no logres el \u00e9xito esperado. Si te…<\/p>\n","protected":false},"author":83,"featured_media":138292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3530],"tags":[],"class_list":["post-138291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos"],"yoast_head":"\n\u00bfQu\u00e9 son las variables de segmentaci\u00f3n de mercado? - Apple Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.applegazette.com\/es\/recursos\/que-son-las-variables-de-segmentacion-de-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 son las variables de segmentaci\u00f3n de mercado? - Apple Gazette\" \/>\n<meta property=\"og:description\" content=\"Al crear una estrategia de marketing se deben considerar ciertos factores, como las variables de segmentaci\u00f3n de mercado. Esto para que resulten eficaces, exitosas y as\u00ed lograr llegar a tu nicho indicado. Pero, \u00bfqu\u00e9 sucede cuando no se conocen y aplican estas variables? Lo m\u00e1s probable es que no logres el \u00e9xito esperado. 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