Tim Cook and Phil Schiller Take the #IceBucketChallenge for Lou Gehrig’s Disease Awareness

ice bucket challenge
The Ice Bucket Challenge has been one of the most talked about topics online in the past days, thanks to celebrities taking their part in promoting awareness for Lou Gehrig’s Disease, also known as ALS (amyotrophic lateral sclerosis). ALS is “a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Read more…

How Tim Cook is Changing Apple’s Image for the Better

How Tim Cook is Changing Apple’s Image for the Better
In the days of Steve Jobs, Apple was transformed from a small, quirky company that made great computers, but also made oddities like the Newton, which was far too ahead of its time, into the powerhouse of a corporation that it is today. Much of this success can be placed squarely on the shoulders of Read more…

Why Apple’s Partnership with IBM is a Big Deal

Why Apple’s Partnership with IBM is a Big Deal
Yesterday Apple and IBM announced plans to partner with one another to “transform enterprise mobility” and while this is a very nebulous statement, the implications for Apple’s future are pretty huge. The partnership with IBM looks to be the start of something big for both companies. Most people think of IBM as the people that Read more…

Apple Pride Video Shows Heartwarming Solidarity

Apple Pride Video Shows Heartwarming Solidarity
It was only recently that the media was on fire because of Tim Cook being apparently, inadvertently “outed” by a news person. My initial reaction (and it remains the same, by the way): “What do we care?” Side note: Tim Cook is one of the world’s greatest leaders. So whether Tim Cook is gay or Read more…

Why the Health app Signals the Reality of an iWatch

iwatch health app
Apple unveiled their new Health application as part of the core of iOS 8 recently at the WWDC 2014 Keynote. This app collects health data from various sensors and sources and displays it clearly for you inside of the app. Apple even showcased these features in a new ad for the iPhone and iOS 8, Read more…

Tim Cook Makes It to the List of 50 Greatest Leaders

Tim Cook Makes It to the List of 50 Greatest Leaders
Steve Jobs may have had his reality distortion field, but Tim Cook has his own qualities that distinguish him from the rest of his peers. Fortune editor Geoff Colvin has compiled a list of the 50 greatest leaders of the world, and the Apple CEO holds the 33rd spot. Source Not only did Tim Cook make it Read more…

Tim Cook on ‘Haunted Empire: Apple After Steve Jobs’ – Nonsense!

Tim Cook on ‘Haunted Empire: Apple After Steve Jobs’ - Nonsense!
I don’t know if you’ve read Walter Isaacson’s Steve Jobs, but I have to admit I never finished the book. It’s not about how bad or good the book is, really. I just cannot find the time to finish it. This month, another book on Apple and Steve Jobs (somehow he’s still in the mix) Read more…

Should Apple Change its Stance on Touchscreen MacBooks?

Should Apple Change its Stance on Touchscreen MacBooks?
Steve Jobs, genius that he was could at times get things wrong, a fact that even he grudgingly admitted occasionally. One such thing was his stance on what would become the iPad mini. According to forbes.com in the first quarter of 2013 alone the iPad mini made up 55% of the 19.5 million iPads sold. Read more…

Tim Cook: A Star at D11

Tim Cook at D11
Tim Cook, the CEO of Apple and the man who has the gargantuan task of sustaining the company since the passing away of Steve Jobs, appeared at the D11 conference as the subject of the opening talk. With Apple in such a critical moment in its history, the world of tech writers hung on Cook’s Read more…

Is Apple Taking Too Long to Innovate?

Is Apple Taking Too Long to Innovate?
I’ve seen mentioned a few times lately how investors and critics are concerned that Apple hasn’t introduced a new class of product since before Steve Jobs’ passing. Is this a valid concern? Let’s break down the time between past product announcements to compare. Read more…