Performancing Metrics

Apple Unveils the Future of iOS at WWDC ’13

Apple Unveils the Future of iOS at WWDC ’13
Apple hit the WWDC stage today with something to prove, impressing the crowd with an overhauled iOS, iTunes Radio, a stunning new Mac Pro, and loads more. Read more…

Does the 128GB iPad 4 Spell Death for the 64GB MacBook Air?

Does the 128GB iPad 4 Spell Death for the 64GB MacBook Air?
Yesterday, gadget enthusiasts were treated to the news that there is a new iPad 4, one boasting a whopping 128GB of storage. I don’t know about you, but the first thing that came to mind was, “Why?” Oh, I am sure there are plenty of justified reasons for wanting – and actually using – a Read more…

Apple’s Favorite Shapes

Apple’s Favorite Shapes
I’ve identified eight basic geometric shapes that Apple comes back to time and again in their product designs. Can you guess them all? Read more…

Video of Jonathan Ive in Apple’s Design Lab

Video of Jonathan Ive in Apple’s Design Lab
Unless you’re at an Apple press conference, you’ll rarely see Apple chief designer Jonathan Ive on camera. Video captured inside Apple’s Cupertino home office is forbidden. So this video of Ive talking Apple designs inside the legendary Industrial Design Lab at Apple HQ is downright unheard of. Read more…

CES: Where Everybody Wants to Be Apple™

CES: Where Everybody Wants to Be Apple™
The Consumer Electronics Show is underway in Las Vegas, and everyone there is trying so hard to be Apple, it’s kinda hilarious. But they all lack one thing that Apple has had since its very beginning. Read more…

Apple’s New MacBook Air, Mac Mini, & Thunderbolt Display

2011 MacBooks Air Family
At the same time that OS X Lion premiered today, Apple also updated two of its product lines and introduced a third. (As expected.) Here are the full specs for all three. Oh, and guess what Mac product has completely vanished from the Apple Store…? Read more…

MacBooks, Airs, & Minis Refreshing Soon

MacBooks, Airs, & Minis Refreshing Soon
Apple’s line of MacBooks (the white plastic ones), MacBooks Airs, and Mac Minis are due for new models with upgraded technology under the hood. MacBooks in particular are overdue for a refresh, since it was May of last year that Apple last introduced new models. Read more…

Will the MacBook Air make the jump to Sandybridge?

Will the MacBook Air make the jump to Sandybridge?
While Apple is prepping upgraded Mac Book Pros, the MacBook Air and MacBook have been neglected by the news. Will the MacBook Air make the jump to Sandybridge and receive a new Core i3 processor from Intel or stay with the aging Core 2 Duo? Apple could go either way. CNET reports the MacBook Air Read more…

The Death Of The Optical Drive Will Not Be Greatly Exaggerated

The Death Of The Optical Drive Will Not Be Greatly Exaggerated
Many people start the new year off with a few resolutions (my personal resolution being 720p – I see an AppleTV coming soon) but I’m more interested in looking at the potential in tech companies, mainly Apple. What’s in store for us as consumers in 2011? My personal hope is the death of the optical Read more…

PhotoFast’s MacBook Air SSD Upgrades Killed By Apple

PhotoFast’s MacBook Air SSD Upgrades Killed By Apple
PhotoFast, manufacturer of a SSD upgrade kit for the MacBook Air has stopped all production of the unit because of a request from Apple. PhotoFast’s kit which used a Toshiba X-gale SSD and came in 64, 128 and 256GB capacities is no longer in production according to Daily Tech. PhotoFast, which is part of Apple’s Read more…
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