Apple Sells 500 Millionth iPhone

Apple is known for many things, not the least of which is putting a high value on milestones. And, one would think that selling its 500 millionth iPhone is a milestone! You don’t really need to think about just how significant the iPhone is – it did change the landscape of mobile phones after all. So, […]

“Bad Apple” Petition Hopes to Stop Apple From Using Harmful Chemicals

Apple is certainly no stranger to complaints – from every angle. This time, the company is facing pressure from activists, who claim that Apple’s factories in China are using chemicals that are harmful to factory workers.   Source The campaign is dubbed “Bad Apple” and is led by two groups: China Labour Watch (no stranger to […]

Patent Granted: “Attack Detection Mode” on iPhones

It wouldn’t be right to end the week without another cool patent granted to Apple, right? The Attack Detection Mode on iPhones is something that everyone should be excited about, as it’s not just another feature that would make things more convenient for this generation of instant gratification seekers. If it does get implemented, the […]

Does CarPlay Really Matter?

Early Monday morning Apple announced CarPlay; a new way to use your iPhone and car to listen to music, talk on the phone, receive text messages, and get turn-by-turn directions via Apple Maps. This giant step from Apple seems to be a great new way to use iOS 7 and your car, but does CarPlay […]

2007 iPhone Launch Reimagined

Remember this? (I suppose that’s a silly question…) An explainer marketing agency experienced some extra creative moments, probably inspired by the birthday of Steve Jobs, and reimagined the 2007 iPhone launched. In many ways, it is totally different from the original, but in perhaps just as many ways, it retains the essence of that momentous […]