US Mobile Carriers’ Plan to Cut iPhone Subsidies Spells Trouble for Apple

How much are you willing to pay for your next iPhone? More than likely, you’re probably willing to pay about $300, roughly the price of the iPhone 6+ with 16GB of onboard storage, the minimum storage capacity available on the iPhone. For years, US carriers have heavily subsidized the cost of Apple’s iPhones, hiding the […]

Top 5 Apple Gadgets for Back to School Shopping

Across the United States, college students and their parents are filling dorm rooms and backpacks with the essentials, but do you (or your college student) have the right gadgets for school? Buying quality gadgets now will save you money in the long run and ensure that you are ready for whatever college throws your way. […]

5 Ways Apple Can Improve the iPhone

With its fast and efficient processor, beautiful Retina display, outstanding camera, and svelte design, the iPhone is without question one of the best smartphones available today. It’s no secret that consumers love the iconic gadget, as millions are sold each quarter and new models are always highly anticipated. But as good as the iPhone is now, […]

Why Apple’s New iPhone Ads Miss the Mark

Just a little ahead of the potential announcement of the rumored iPhone 6S, Apple’s new “if it’s not an iPhone” advertisements represent the company’s newest sales pitch for its smartphones: an iPhone is distinct from every other smartphone on the market. But how well do these ads actually deliver that message? Apple’s “if it’s not […]

Why Apple Is Still Making iPods

In 2001, the iPod was absolutely revolutionary. Yes, there were other kinds of MP3 players, but the iPod was the first MP3 player that really captured the hearts and minds of the music-loving market. What made the iPod an absolute must-have device? Perhaps it was Apple’s unique marketing campaign. Or maybe it was those immediately […]

Is Apple’s Ecosystem Its Secret Weapon?

When iOS 8 and OS X Yosemite became available for Apple users, Continuity, Apple’s seamless connection of all your Apple devices, was one the company’s biggest selling points. Suddenly, your iPhone, iPad and your Mac started to feel like one device, rather than three separate units. You could take a phone call on your Mac […]