5 Ways Apple Can Improve the iPhone

With its fast and efficient processor, beautiful Retina display, outstanding camera, and svelte design, the iPhone is without question one of the best smartphones available today. It’s no secret that consumers love the iconic gadget, as millions are sold each quarter and new models are always highly anticipated. But as good as the iPhone is now, […]

Why Apple’s New iPhone Ads Miss the Mark

Just a little ahead of the potential announcement of the rumored iPhone 6S, Apple’s new “if it’s not an iPhone” advertisements represent the company’s newest sales pitch for its smartphones: an iPhone is distinct from every other smartphone on the market. But how well do these ads actually deliver that message? Apple’s “if it’s not […]

Why Apple Is Still Making iPods

In 2001, the iPod was absolutely revolutionary. Yes, there were other kinds of MP3 players, but the iPod was the first MP3 player that really captured the hearts and minds of the music-loving market. What made the iPod an absolute must-have device? Perhaps it was Apple’s unique marketing campaign. Or maybe it was those immediately […]

Is the Apple Watch a Flop? Not So Fast

After a few months on the market, Apple Watch sales in America have dropped 90 percent since April 10, the first day of preorders, according to Slice Intelligence, a research firm that collects and catalogs information on consumers’ online shopping behavior. According to the report, at the start of the preorder phase, Apple was selling […]

Is Your iPhone Randomly Restarting?

There are a growing number of reports emerging at various outlets across that Internet that indicate that many iOS users have begun experiencing random restarts of their iPhones. As you can probably imagine, this is a frustrating issue for owners of Apple’s smartphone, with many going online to seek a solution to the problem. Unfortunately, there […]