Coachella to Feature iBeacon Tech

In December of 2013, Apple launched iBeacon and enabled it in their stores. iBeacon uses Bluetooth and the Apple Store App in order to gather location-based information from iPhone users. While the technology has received mixed reviews – while it is a very cool concept (especially for retailers), some find privacy to be an issue. […]

Apple iBeacon: Cool or Creepy?

This past Friday Apple enabled location-aware transmitters in all of their U.S. retail stores. Called iBeacon, this service works via Bluetooth and the Apple Store App for the iPhone to get location-based information when arriving at one of their stores. The iBeacon system is far more precise than GPS-based methods for finding exactly where someone […]