Why Apple’s New iPhone Ads Miss the Mark

Just a little ahead of the potential announcement of the rumored iPhone 6S, Apple’s new “if it’s not an iPhone” advertisements represent the company’s newest sales pitch for its smartphones: an iPhone is distinct from every other smartphone on the market. But how well do these ads actually deliver that message? Apple’s “if it’s not […]

3 Reasons Why the iWatch Will Never Happen

To say there’ve been a few rumors about Apple’s first foray into wearable tech would be the biggest understatement since someone said the iPhone was useful. With everyone hoping and wishing for an iWatch, there’s been nothing from Apple on the topic except for a few possible patent applications and some talks with Nike about […]

Review: SNATZ iOS App

Keeping updated on news- especially technology news- seems like it should be simple in this day and age- but sometimes we feel we’re often left reading the same news from the same sources over and over again. Enter “smart” newsreaders- services like Flipboard and News360 that learn from you the reader, analyzing your online activity […]

How to Get an App Store Refund

Have you ever wished that you could get a refund for something on iTunes? Maybe you realized you purchased the wrong app right after you downloaded it, or maybe after you used the app or media you realized it wasn’t what you were expecting. While you might think you’re stuck with the wrong app, movie, […]