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	<title>Comments on: &#8220;The Brick&#8221; &#8211; What could it be? Here&#8217;s my guess&#8230;</title>
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	<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/</link>
	<description>Your Ultimate Guide to Thinking Differently</description>
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		<title>By: Michael</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87327</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Thu, 25 Sep 2008 05:18:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87327</guid>
		<description>Umm, no. I actually originally thought that Apple might have either eliminated the power brick by slimming it down to the point where it could be integrated into the MacBook itself, but that seems only slightly more likely then your wireless power idea.

My second thought is that it is a redesign of the Mac Mini line. Remember the &quot;G4 Cube?&quot; It&#039;s possible that this new design will be shaped like a brick and be called &quot;the Brick.&quot;</description>
		<content:encoded><![CDATA[<p>Umm, no. I actually originally thought that Apple might have either eliminated the power brick by slimming it down to the point where it could be integrated into the MacBook itself, but that seems only slightly more likely then your wireless power idea.</p>
<p>My second thought is that it is a redesign of the Mac Mini line. Remember the &#8220;G4 Cube?&#8221; It&#8217;s possible that this new design will be shaped like a brick and be called &#8220;the Brick.&#8221;</p>
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		<title>By: zippi</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87214</link>
		<dc:creator>zippi</dc:creator>
		<pubDate>Wed, 24 Sep 2008 05:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87214</guid>
		<description>I liked macensteins theory on this better</description>
		<content:encoded><![CDATA[<p>I liked macensteins theory on this better</p>
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		<title>By: Partners in Grime</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87209</link>
		<dc:creator>Partners in Grime</dc:creator>
		<pubDate>Wed, 24 Sep 2008 04:27:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87209</guid>
		<description>Awesome!</description>
		<content:encoded><![CDATA[<p>Awesome!</p>
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		<title>By: Timothy</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87194</link>
		<dc:creator>Timothy</dc:creator>
		<pubDate>Wed, 24 Sep 2008 00:58:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87194</guid>
		<description>I donâ€™t believe the brick is going to be what most bloggers are speculating. Steve Jobs &amp; Co. mentioned earlier this year that there was going to be some products released that will be breakthrough. So, what is breakthrough? Peter Oppenheimer, Appleâ€™s CFO, made the comment that there was going to be some change. Ubergizmo wrote, â€œThe new, unnamed product will continue to have â€œtechnologies and features that others canâ€™t match,â€ according to the Oppenheimer.â€ So, there are two points a new product associated with product transition to cut back on its profit margins. Secondly, price changes. Note the correlation. I donâ€™t think the â€œproduct transitionâ€ is another iteration of a laptop. A new product is not another style of something Apple has. The clues: Earlier this year Apple bought PA Semi for some $268 Million. The processor that was produced, at the time of acquisition, was the PPC based PWRficient processor some 2Ghz dual core 64bit running between 4 -7W, current stakeholder in the chip is the DOD. John Carmack, of ID and speaking about the iPhone technology, stated that â€œPowerVR SGXâ€ was more powerful than Nintendo DS and PSP he also stated at another time that he thought programming in Objective-C was the one of if not the best platform to program. So, I believe the Next system the â€œBrickâ€ will be a gaming system that includes both console and portable it will run the same games on both systems and the user will purchase the games from the online Apple store. Sure there will be a new portable line but Apple will introduce something new and I think this will be that new â€œtransitionalâ€ product.</description>
		<content:encoded><![CDATA[<p>I donâ€™t believe the brick is going to be what most bloggers are speculating. Steve Jobs &amp; Co. mentioned earlier this year that there was going to be some products released that will be breakthrough. So, what is breakthrough? Peter Oppenheimer, Appleâ€™s CFO, made the comment that there was going to be some change. Ubergizmo wrote, â€œThe new, unnamed product will continue to have â€œtechnologies and features that others canâ€™t match,â€ according to the Oppenheimer.â€ So, there are two points a new product associated with product transition to cut back on its profit margins. Secondly, price changes. Note the correlation. I donâ€™t think the â€œproduct transitionâ€ is another iteration of a laptop. A new product is not another style of something Apple has. The clues: Earlier this year Apple bought PA Semi for some $268 Million. The processor that was produced, at the time of acquisition, was the PPC based PWRficient processor some 2Ghz dual core 64bit running between 4 -7W, current stakeholder in the chip is the DOD. John Carmack, of ID and speaking about the iPhone technology, stated that â€œPowerVR SGXâ€ was more powerful than Nintendo DS and PSP he also stated at another time that he thought programming in Objective-C was the one of if not the best platform to program. So, I believe the Next system the â€œBrickâ€ will be a gaming system that includes both console and portable it will run the same games on both systems and the user will purchase the games from the online Apple store. Sure there will be a new portable line but Apple will introduce something new and I think this will be that new â€œtransitionalâ€ product.</p>
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		<title>By: Brian N</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87193</link>
		<dc:creator>Brian N</dc:creator>
		<pubDate>Wed, 24 Sep 2008 00:45:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87193</guid>
		<description>Yes, I agree that the &quot;brick&quot; is the destruction of &quot;Windows&quot;.  In other words, native emulation of windows API on Leopard/Snow Leopard to eliminate the need for Windows OS.  Wine on Apple-fed steroids.</description>
		<content:encoded><![CDATA[<p>Yes, I agree that the &#8220;brick&#8221; is the destruction of &#8220;Windows&#8221;.  In other words, native emulation of windows API on Leopard/Snow Leopard to eliminate the need for Windows OS.  Wine on Apple-fed steroids.</p>
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		<title>By: Sean</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87192</link>
		<dc:creator>Sean</dc:creator>
		<pubDate>Tue, 23 Sep 2008 23:40:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87192</guid>
		<description>Wiki Answers says the average weight of a brick is 2.7kg.

The average weight of the 17&quot; (3.08kg) and 15&quot; (2.45kg) MacBook Pro is 2.765kg.

I think it is at least reasonable to speculate that &quot;the brick&quot; is nothing more than a reference to the laptop carried by every road warrior. I can envision Steve Jobs comparing the  typical laptop to a brick before introducing new lighter weight MacBooks.</description>
		<content:encoded><![CDATA[<p>Wiki Answers says the average weight of a brick is 2.7kg.</p>
<p>The average weight of the 17&#8243; (3.08kg) and 15&#8243; (2.45kg) MacBook Pro is 2.765kg.</p>
<p>I think it is at least reasonable to speculate that &#8220;the brick&#8221; is nothing more than a reference to the laptop carried by every road warrior. I can envision Steve Jobs comparing the  typical laptop to a brick before introducing new lighter weight MacBooks.</p>
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		<title>By: David</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87183</link>
		<dc:creator>David</dc:creator>
		<pubDate>Tue, 23 Sep 2008 22:16:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87183</guid>
		<description>...&quot;I mean really - when weâ€™re talking about â€œThe Brickâ€ - what part of your computer do you call â€œthe brickâ€? I believe that would be the POWER BRICK. So - with that in mind - what could this â€œbrickâ€thing be?&quot;

I&#039;ve read elsewhere that the term brick refers to &quot;throwing a brick through Windows&quot;.  If so it could be anything.

Just a thought.</description>
		<content:encoded><![CDATA[<p>&#8230;&#8221;I mean really &#8211; when weâ€™re talking about â€œThe Brickâ€ &#8211; what part of your computer do you call â€œthe brickâ€? I believe that would be the POWER BRICK. So &#8211; with that in mind &#8211; what could this â€œbrickâ€thing be?&#8221;</p>
<p>I&#8217;ve read elsewhere that the term brick refers to &#8220;throwing a brick through Windows&#8221;.  If so it could be anything.</p>
<p>Just a thought.</p>
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		<title>By: DaveD</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87182</link>
		<dc:creator>DaveD</dc:creator>
		<pubDate>Tue, 23 Sep 2008 22:12:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87182</guid>
		<description>Here&#039;s the problem with it being the &quot;transitional product&quot;. It was supposed to reduce margins for fiscal Q4 which *ends* in exactly one week.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s the problem with it being the &#8220;transitional product&#8221;. It was supposed to reduce margins for fiscal Q4 which *ends* in exactly one week.</p>
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		<title>By: Terry Henderson</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87178</link>
		<dc:creator>Terry Henderson</dc:creator>
		<pubDate>Tue, 23 Sep 2008 21:42:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87178</guid>
		<description>I&#039;d like to be a Mac Pro Mini; with at least SLI support for boot camping XP Pro.</description>
		<content:encoded><![CDATA[<p>I&#8217;d like to be a Mac Pro Mini; with at least SLI support for boot camping XP Pro.</p>
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		<title>By: Keith</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87165</link>
		<dc:creator>Keith</dc:creator>
		<pubDate>Tue, 23 Sep 2008 19:44:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87165</guid>
		<description>I am hoping the brick has nothing to do with Apple Laptops at all, but is a Mac Mini replacement. Think MacBook without the keyboard, screen or optical drive. Ultra portable, just hook up a display and keyboard. You could easily have a setup at work and home, just carry the brick back and forth with you each day. It would use the same external devices as the MacBook Air if you need an optical drive or anything else.</description>
		<content:encoded><![CDATA[<p>I am hoping the brick has nothing to do with Apple Laptops at all, but is a Mac Mini replacement. Think MacBook without the keyboard, screen or optical drive. Ultra portable, just hook up a display and keyboard. You could easily have a setup at work and home, just carry the brick back and forth with you each day. It would use the same external devices as the MacBook Air if you need an optical drive or anything else.</p>
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		<title>By: Phil</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87163</link>
		<dc:creator>Phil</dc:creator>
		<pubDate>Tue, 23 Sep 2008 19:29:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87163</guid>
		<description>i vote for &quot;insane&quot;. wireless power transmission effective enough to actually be used at a range of less than a few centimeters and for a device as power-hungry as a laptop (opposed to, say, a light bulb) would be a really HUGE (and i don&#039;t mean iphone-huge) thing and i don&#039;t think apple is the company to have something like that in its pocket right now. or any other company out there, for that matter.</description>
		<content:encoded><![CDATA[<p>i vote for &#8220;insane&#8221;. wireless power transmission effective enough to actually be used at a range of less than a few centimeters and for a device as power-hungry as a laptop (opposed to, say, a light bulb) would be a really HUGE (and i don&#8217;t mean iphone-huge) thing and i don&#8217;t think apple is the company to have something like that in its pocket right now. or any other company out there, for that matter.</p>
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		<title>By: Albert</title>
		<link>http://www.applegazette.com/rumors/the-brick-what-could-it-be-heres-my-guess/comment-page-1/#comment-87160</link>
		<dc:creator>Albert</dc:creator>
		<pubDate>Tue, 23 Sep 2008 19:21:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.applegazette.com/?p=4098#comment-87160</guid>
		<description>That makes perfect sense to me. You think it will extend to all Apple products or to just laptops?</description>
		<content:encoded><![CDATA[<p>That makes perfect sense to me. You think it will extend to all Apple products or to just laptops?</p>
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