Rumors of the AppleTV’s demise have been greatly exaggerated over the weekend. Because of reports from retailers that the AppleTV’s advertising material was to be destroyed, a rumor has managed to seep its way through the Interwebs that the AppleTV is being replaced.
It was further fueled by the fact that there is a webcast being presented to retailers on September 30th. There is no word on if the general public will be getting a chance to view this webcast anytime soon.
The reason for the destruction of the advertising material could be as simple as the fact that the licensing for the tvs and movies has expired – or that Apple wants new advertising material to reflect current movie releases, and the new fall television shows. That info by itself is nowhere near an indication that the entire device is being tossed out the window and replaced by something else.
The webcast does pose some intriguing possibilities, though. Could there be some new features coming to the existing AppleTV that retailers need to be aware of? We know that the AppleTV needs a software update to make it possible to download HD TV shows on it – so it’s logical to assume that an update would be coming soon.
I’m not going to speculate about what might be in an update – because I honestly don’t know what to expect from it. Many people jump straight to “DVR” features” or something like that (which seems to work directly AGAINST the idea of buying TV Shows off the device…so don’t hold your breath), and others expect games to show up on it (which also makes little sense, considering Apple’s current “hands full” status with the platforms it already has). Other than HD TV shows I’m not sure what to expect from an AppleTV software update – but if anything is coming in that regard, it should be soon.