The web has been on fire with rumors that Apple might possibly attend CES in 2010. Cult of Mac and Apple Insider both claim to have inside scoops, and there is even word from CEA that there will be an “Apple-centric area” at CES 2010.
Now, obviously, this would be another stunning blow to Macworld, and it might even be the final nail in the coffin for the Conference and Expo as it exists today.
It’s already clear that the show is going to have to make some pretty drastic changes to survive (and yes, I know some of you want to argue that to the hills – but it’s true. You need only look at all other Macworld events that lost Apple for proof).
From Apple’s perspective, the move would be a curious one. If they’re telling the truth about why they want to move away from Macworld, then a move to CES is completely illogical.
If, however, the company wants to shed its “cult status” reputation then moving over to the show with all the other tech companies makes sense. Apple would no longer be playing to its “cult” audience at a special event, and would now be attending the same show that other companies like Microsoft, Sony, Palm, and many others attend.
This is the only reason I can come up with that makes sense to me on why Apple would choose to make this move.
This is all still rumor, but the addition of an Apple-centric area by CEA casts a pretty strong light on the idea that Apple might be dropping by next year. If so, I can tell you which show I’ll be at — and it’s not Macworld.
Still, I hope that this rumor isn’t true – because if it is, it’s going to create some serious negative vibes among hardcore Macheads, and it would be a shame if Apple abandoned 25 years of history with Macworld to attend another dying trade show.
What do you think?