Apple has settled a lawsuit with two professional photographers. The two had charged the company with falsely advertising the quality and capabilities of the Macbook and Macbook Pro.
The case was settled out of court and the terms were not disclosed. The lawsuit was filed in San Diego, Ca, and had been ongoing for 10 months.
The photographers, Fred Greaves and Dave Gatley, took issue with Apple’s marketing lingo, which advertised that the two notebooks could display “millions of colors” and over views “simply unavailable on other portables”.
The problem is that the Macbook and Macbook Pro aren’t actually capable of displaying millions of colors. They are capable of displaying the illusion of millions of colors. Now, whether the difference is really substantial or not is open to debate. Frankly, I’ve never had an issue with the display of colors on my Macbook Pro not being sufficient, but I then again, I am not a professional photographer.
In addition to the false advertising and misrepresentation, the photographers also charged Apple with violating the Unfair Competition Law and the Consumer Legal Remedies Act for its failure to properly address and rectify the problem.
This was a class action lawsuit, but there is no word yet on what steps are necessary for other class members to take advantage of the settlement.