YouTube Find: G4 Cube Intro – Macworld 2000


You could say that the day of this Keynote, was the day I became obsessed with Apple. The G4 Cube fascinated the hell out of me. I still think it’s one of the most beautiful computers Apple has ever produced, and between the G4 Cube and the iMac G4, I don’t think Apple’s design team has ever done a better job than those two products.

The G4 Cube, however, was not a success. The device was underpowered and over priced. It was discontinued in 2001, with a promise that it would resurface in another form in the future.

That form was the Mac Mini. The day the Mini was released, I ordered my first Mac. Since then…if you can’t tell…I’ve been hooked.


Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.

8 Comments

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  1. The Cube was a clever design but one of their best I dunno. The Mac Mini is a lot better imo. They fit more power into a smaller space, granted its been quite some time since the Cube was introduced, but looking back I think the Mini was a better design choice.

    Not the iMac G4 though, that was sweet, I still don’t know how they managed to fit it all in there.

  2. I loved the Cube, but I could never afford it. Sweet design, compaired to every thing else on the market in 2000. Nothing came close. Everything else was just an ugly beige box.

    I wonder if there is a mod out there to take the Mac Mini guts and cram it into a G4 cube enclosure. I know I saw a post for a guy do it with a PC mini ITX board.

  3. ^^ Cram? you could fit like 6 minis in there. Someone did mod it and put an external hd, mini, and airport station inside the g4. Saw it on TUAW.

  4. Didn’t the hard drive make a racket? I don’t see how it could run totally silent…

    Still, it’s an awesome design. I like my G4 iMac–headless now, so it’s even cooler looking. Now it just needs a custom paint job.

  5. Man. Save the nasty “snow-white” iMac, I think Apple’s product line-up back then was so gorgeous. The clear plastic.. It was so futuristic-looking, you felt like you owned a piece of alien technology. Those were the days… Apple hasn’t amazed me in it’s computer design since then, except with the G4 iMac..

  6. I read about the cube as being a super cool design/concept back in 2000 in PC magazine. But I never realized how really cool it was until I watched this video. Thanks Michael for posting it. I think that away from the price point back then, this will always be a one of a kind machine considering the time it was launched in.

    @Michael: I have been a mac user back in 2005 since the launch of the first mini too.