Customers’ response to Apple’s latest release – the iPhone 5 – has blown the company away, with pre-orders selling out in a matter of minutes after the phone was launched on Friday, the 14th of September, 2012. Natalie Kerris, a spokeswoman for Apple says that records are going to be broken once the device hits stores. Fans are expected to create queues as long as the ones that were seen for Apple’s iPhone debut over five years ago. Gene Munster, an analyst for Piper Jaffray says that the reaction that the phone draws is going to be insane!
Meanwhile, Envisioneering Group’s tech analyst Richard Doherty states that the rapid pre-order sell-out makes the launch of the Apple iPhone 5 “awkward”. He explains that Apple anticipated the pre-orders to be sold out by the end of the day. However, the company was shocked to see that it just took an hour for tech-savvy customers to force the pre-orders shut! Apparently, if the company was to continue fulfilling online pre-orders, there may have been just a couple of phones left up for grabs at stores, and they’re not too sure of that either!
Comparing the iPhone 5 to Apple’s other big releases
Apple’s website says that phones that were ordered on the internet will not be delivered to customers until the 5th of October, and analysts predict that the phones available for sale at retail outlets from Friday, the 14th of September, 2012 will probably sell out over the weekend itself. Based on estimations made by Gene Munster, the latest iPhone will sell between six and ten million devices in its first week in the market. This is seen as a major improvement for Apple considering the iPhone 4S sold around four million units in its first week in October last year. Munster also predicts that the iPhone 5 will not be back in stores for a few weeks, comparing them to the iPad 2 and the iPhone 4, both of which were sold out by the end of the first weekend.
Starting at $199 like all its predecessors, the iPhone 5 can be purchased with an extended or a new two-year contract. For those who aren’t eligible for the upgrade will have to shell out $649 for the device.
Fantastic sales all over the world
With all the hype surrounding the release of Apple’s latest evolutionary smartphone, questions were raised as to whether or not the company can deliver yet another state of the art product. All those questions were answered in some style as analysts and customers seem to have fallen in love with the device at first touch. Doherty is of the belief that the iPhone 5 will create long lines outside each Apple store – longer than ever before. The devices are expected to be sold out thick and fast not only in the United States, but in other countries as well, thanks to Apple’s growing customer base. Since the phone will be released on a later date in other countries, Doherty believes that orders will be shipped to China and other countries at a rapid pace.