Porn No More: Apple Changes Rules on Adult Content

It all started with a blog post at Chillifresh, makers of the iPhone App Wobble, which allowed you to make women’s breasts jiggle on the iPhone. Apparently, Apple has changed the rules on what apps are allowed in the App Store, and have pulled 5,000 of them from the online shelves. From their post:

I have spoken with Apple, and the following are the new rules:

1. No images of women in bikinis (Ice skating tights are not OK either)

2. No images of men in bikinis! (I didn’t ask about Ice Skating tights for men)

3. No skin (he seriously said this) (I asked if a Burqa was OK, and the Apple guy got angry)

4. No silhouettes that indicate that Wobble can be used for wobbling boobs (yes – I am serious, we have to remove the silhouette in this pic)

5. No sexual connotations or innuendo: boobs, babes, booty, sex – all banned

6. Nothing that can be sexually arousing!! (I doubt many people could get aroused with the pic above but those puritanical guys at Apple must get off on pretty mundane things to find Wobble “overtly sexual!)

7. No apps will be approved that in any way imply sexual content (not sure how Playboy is still in the store, but …)

There are two different ways to look at this situation. After the jump, I’ll tackle them both.

It’s a Bad Deal

Censorship is never a positive thing, whether you’re burning books or telling comedians what to say. The press gets all riled up, people yell about what they’re missing, and it all goes haywire.

Fact is, the iPhone is the game changing device of this past decade, and the iPad may do the same for the next 10 years. Apple needs to understand that people like porn. As childish and juvenile as it may seem, the porn industry is mammoth. 20 years ago, x-rated movie stars used to have to hide for shame. The other day, I saw Ron Jeremy on Tosh.O during primetime. It may still be a bit frowned upon, but porn is out there, and it’s not going anywhere.

Sure, you could make the argument that the porn apps on the iPhone were a little ridiculous. Honestly, the Wobble app looks retarded to me, and I can appreciate the female form. But they could have made a “Sexy” or “Porn” section of the App Store where customers who specifically want their naked flesh can go to get it. Then put child protection options on iTunes accounts, that way a kid with an iPod Touch couldn’t download Wobble unless he was 18. Not only would that have made a lot of people happy, it wouldn’t have turned into the PR nightmare that it’s become today.

It’s not Apple’s right to choose what people can look at on their own device. It’s not fair.

It’s a Good Deal

Sure, porn is everywhere and all that, but does it have to be in the App Store? Sure, most people who have an iPhone are 18, and they deserve the right to download whatever they want. But what about owners of the iPod Touch and iPad? The iPod Touch is an iPhone without the monthly bill, and it’s a great tool for parents. Now imagine your 5 year old is flipping through the App Store, looking for a new game, when they find Wobble. Sure, it’s entertaining to them to watch the jiggly bits jiggle, but it’s overtly sexual and could have reprocussions.

Now take that and magnify it – literally – for the iPad. Kids taking their iPads to school with all of their textbooks preloaded, then flipping through a porn app while in a lecture. Or a 10 year old playing with the iPad in the backseat, watching movies, then downloads a risque app. Not a good idea.

So is it right for Apple to choose what we do? Probably not, but guess what – it’s Apple’s ball, and if we want to play with it, we have to play with their rules. Enough parents complained about the nude/not nude apps, so if they decide to take them away, then we’re just going to have to deal with it.

What do you think?

Leave us a note in the comments. This is going to be a hot topic for a bit, and I’d love to see what you think.

Comments

  1. fact is…if you want to watch porn on ur iPod Touch, iPhone, iPad…the put ur DVD in ur mac/PC and rip it…and then convert it to iTunes format and put it on ur device…

    I get peoples upset with Apple being the censorship police in this matter…but the last thing they want is to be the ones contributing to this type of thing…if you want it on ur device then you have options to make that happen…but a stupid boobs giggling app…was just a dumb idea in the first place and it was just using the SDK to lower the value of the programing ability

  2. I think the Apple decision on porn is instructive to anyone who makes a decision to build their business within the channel of a larger player. Here’s my post on the subject: Apple Weeds Porn from the Store — The Lessons http://bit.ly/aa1i1R

  3. Good for Apple!! Porn is destroying families and society. We need to know that o r children are protected while using thhe Iphone I love my Iphone I am so happy they arre not allowing their woooonderful products get contaminated with porn.

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