‘Michael Clayton’ hits iTunes the same day and date of DVD release

When Steve Jobs announced rentals in the iTunes store, he made it clear that titles would be added 30 days after their DVD release. Well, that doesn’t appear to be so for EVERY title. “Michael Clayton” starring George Clooney was only released a few days ago, and yet – here it is – in iTunes, available for rent. In fact, it hit iTunes the same day as its DVD counterpart.
Perhaps not every studio feels that a 30 day wait is necessary for every title. I would imagine that this particular film was added because of the Oscar buzz around it. A buzz that will be killed this coming Sunday if the film doesn’t take home at least a few of those 7 nominations.
I hope that the studios see the benefit of having the movie in iTunes this early, and decide to continue the trend.
So far, I haven’t seen any other titles released this early – have you?


Comments
Jake
February 22nd, 2008 at 11:33 am
The movie “No Reservations” was just released on DVD as well as iTunes rentals.
“Michael Clayton” llega a iTunes el mismo dÃa que a DVD en Mundo Mac
February 23rd, 2008 at 11:11 am
[...] Via | AppleGazette [...]