Apple Insider is reporting that we may see The Beatles finally added to the iTunes music store on Valetine’s Day – as a clever way to promote their new Cirque du Soleil project, Love (which, BTW – is AWESOME – and already on my iPod, so I won’t be buying the DRM’d tracks).
I am a huge Beatles fan. I own Beatles movies, I own Beatles CDs, I am a Beatles fan…but even as a Beatles fan, I’m not really sure what all the hype is around The Beatles coming to iTunes…it’s not like we’re going to be getting a new album from them.
I know that Apple, Inc. and Apple Corp finally settling their dispute is a signifigant story…and I will gladly report on it the day that The Beatles show up in the iTunes store…but I’m still not sure that they’re going to sell a signifigant amount of tracks in iTunes. Most Beatles fans already have Beatles CDs. Hell, I can walk into Wal-Mart right now and buy their entire catalog for $12 bucks a disk…and get them DRM free…why would I be interested in buying them again from iTunes?
Is there just an entire untapped market of kids who will fall in love with The Beatles once they’re entered into the digital age? I don’t know…I’m asking you…what do you think?
Will The Beatles in iTunes be a success?