Apple Vs. Blu-Ray – iTunes HD Movies on Sale Now

Posted by: Michael on Mar 19, 2009

Apple today has officially decided to go head-to-head with Blu-Ray by offering HD Movies for Purchase in iTunes.

They’re kicking things off with pre-orders for “Quantum of Solace” and “Twilight”, and have a few smaller films like “Transporter 3″, “Punisher War Zone”, and “W.” for purchase immediately.

This is just the beginning, though, and more movies will be coming on board soon. HD downloads are clocking in at about 3 Gbs each…so if you’re internet provider has a cap in place on you…you need to be aware of it.

Blu-Ray Disc has had some serious problems catching on…and one of the reasons is the $29.99 price point for a movie.

While Blu-Ray Discs are going to be a higher quality HD than these iTunes downloads, the “price is right” as they say for the HD content on iTunes.

Sure, for videophyles the Blu-Ray Discs with tons of special features are going to be worth the extra $10 – but for people like me who’d like to get their HD movie at 3 o’clock in the morning if they want, and who don’t pause the TV to see what the anti-alias lines look like…well…this is a dream come true.

I’m excited to see how this expands. The REAL format war has officially begun.