In an effort to boost sales of the AppleTV, Apple is now promoting the device on iTunes as a way to “unlock your music”.
The ad notes how you can connect your AppleTV with a single cable to your home theater system, then seamlessly connect and play your entire iTunes library. It also covers Genius playlists, but never once mentions television shows, movies, or podcast, in its pitch.
Will this help push more AppleTV units?
I doubt it, but you never know. What Apple should do, in my opinion, is push the device as the amazingly simple media hub that it is in a series of ads. If Apple devoted even a quarter of the money it reserves for making fun of Vista to actually promoting the AppleTV, it might not be a “hobby” anymore.