So, I decided I was going to rent a movie in iTunes and review the process, including video quality, here on the site. With that in mind, on Tuesday I rented ‘The Simpson’s Movie’ for $3.99.
I chose to rent this on our Mac Mini because that is the Mac that syncs with our AppleTV, and I wanted to watch it on my television, not the computer screen.
Well guess what? Apparently until the software upgrade for the AppleTV is released, you can’t watch these rentals on the AppleTV.
No big deal, it’ll be fixed next week, and then it’ll work fine.
So, I decided to load it onto my iPhone…but wait…I can’t do that either. Why? Because even though both of the computers in the house that have iTunes are working off the same account, my wife’s iPhone is the one connected to the Mac Mini so she can have all her playlists and music preferences. That means my iPhone can’t connect to it at all.
Well that shouldn’t be a big deal. iTunes on my Macbook Pro is under the same account as the one on the mini, I’m sure I can move the file over to the iPhone through iTunes and our shared library…but no. That doesn’t work either.
I could load it onto our 5th generation video iPod – but I have no desire to watch a feature film on a device that small, and since I’ll only have 24 hours after I start this video to finish it, I’m not going to start it on a tiny screened video iPod.
The DRM here is too over the top. I’m not a terribly “anti-DRM” person – especially with the concept of rentals – I get that these big giant companies need it to sleep better at night. I understand its purpose, and I can live with it – but there is a level of inconvenience here for households with more than one Mac that I find very frustrating.
If my two machines were under different accounts in iTunes I could understand why the video wouldn’t go from one to another, but if its the same flipping account and you’re only giving me 24 hours to watch the damn thing – make this easier.
I’m into the idea of iTunes Movie Rentals…but the DRM is going to have to lighten up just a bit. It’s going to choke itself to death if it doesn’t.