I found it funny too that it was all Job’s idea to drop DRM and they won’t even let him do it (some companies at least)

At first it just seemed idiotic, but now I see it for what it really is. Its the record companies way of removing the iTunes stranglehold on the sales of digital music. By offering the music slightly cheaper and DRM free in another store while at the same time forcing iTunes to lock all its music. Sadly their tactic won’t work on me. I never had a problem with DRM, I think its a dumb idea but its never really inconvenienced me, not to mention there are easy methods of removing it.

What does it for me is how convenient and easy iTunes is. I know amazon is easy too, but having to download their app, then go to the site and download the files to then initiate the transfer, then loading them into iTunes. Its a hell of a lot easier to do it all within iTunes and most of the time with a few clicks.