MacNN is reporting on Norway’s response to Steve Job’s open letter to the music industry that was posted yesterday.
Senior advisor Torgeir Waterhouse of the Norwegian Consumer Council has this to say:
“We’re happy to see Steve Jobs take on the responsibility that follows from Apple’s role as one of the leading companies in the digital sphere and comment on the complaint issued by the Norwegian Consumer Council,” Waterhouse told MacNN, referring to Jobs’ letter. “Our concern is of course that it’s Apple and [the] iTunes Music Store [that] should be addressing the issue of record companies and DRM themselves if it needs to be addressed – and as we’ve stated earlier it’s iTunes Music Store that’s providing a service to the consumers and therefore has the responsibility to offer up a consumer friendly product.”
“[Steve Jobs] also goes on to turn the whole issue on its head by stating iPod owners are not locked into [the] iTunes Music Store – the issue our complaint [addresses] is of course the opposite, iTunes Music Store customers are locked to the iPod.”
The article wraps up with these final comments from Torgeir in reference to Jobs’ willingness to sell DRM free music to consumer if the studio would let them:
“This is really good news – news that should be put into action as soon as possible to bring us all one important step closer to a well functioning digital society.”
It seems very clear to me, at this point, that Norway and any of these other countries joining with them, are going after the wrong group of people. Apple, Microsoft, and anyone else selling mp3 players with locked down music, are not the problem.
The Recording Industry is.
What Norway should be doing (in my opinion) is telling the Recording Industry to either sell their music online DRM free…or get their music out of the country. Completely. CDs and all.
Apple, Microsoft any any other mp3 player manufacturer are not capable of making this decision. They HAVE to have industry approval to do it. Apple may be in the best position to change the status quo…but ultimately the ball is in the record label’s court.