Fox wants us to know that even though they don’t sell what would surely be there biggest sellers in iTunes (you know, The Simpsons, Family Guy…), and even though it’s nose deep in the soon to fail Hulu.com, that they are not leaving iTunes anytime soon.
President and chief operating officer of News Corp, Peter Chernin, told Reuters that “Right now we have a perfectly good relationship with Apple,” he said. “But let me say this, we’re the ones who should determine what the fair price for our product is, not Apple.”
You know, I’m beginning to think maybe Apple should let these morons set their own price. Let them try to charge $4.99 an episode, and they can watch their sales fall to the floor…and if there are enough consumers that like being rammed in the tail pipe like that, and are willing to pay it…then so be it.
I have more faith in people than that, but I’d love to never hear another Hollywood Executive act like they were being mistreated again…and it seems like we need to go ahead and let them destroy themselves by attempting to over charge. All they’re going to do is bring piracy even further into the mainstream. Which is something I’m beginning to think they deserve.
2 thoughts on “Fox isn’t leaving iTunes – They just want you to know that, we didn’t ask or anything”
I’d only like to see them set their own prices if Apple makes it clear to consumers. I’d hate to hear people start griping at Apple for the stupidity of Fox & co.
Naw screw them, I don’t want those dicks setting prices for their shows/movies/music whatever. They have screwed consumers for years and even more so with piracy at its all time high (RIAA I’m looking at you) I’m glad Apple is standing up and forcing their pricing system down their throat. I mean anyone who looks at Apples track-record over the last decade or more specifically the last 5 years can see that Apple knows what they are doing and knows how to be successful. Right now no one knows how to deal with digital music/movies/shows, every other service who has tried as failed more or less. iTunes store is still thriving and getting more popular each day.
What these idiot organizations don’t get is piracy is extremely easy and usually more convenient than actually going and buying these shows. Increasing prices isn’t going to help, if anything they need to decrease them. The only way to sell video or music digitally is to offer it for a price so low its practically free, match that with an amazingly easy way to get it and thats how you make money off things people can easily get for free. Thats why iTunes is doing as well as it is. Changing the prices won’t cripple the store, but it won’t be as popular as it is now.