Comments on: Wait a minute – 2010? What happened to the Apple/AT&T 5 Year deal?

By: mark

mark — Mon, 04 Aug 2008 18:28:55 +0000

I think the original 5-year deal included an option for Apple to end the 5-year deal early in 2009, although this was not ever made public. With the new agreement, Apple’s option has been shifted to 2010. In other words, AT&T is now assured of exclusivity until 2010.

By: krye

krye — Mon, 04 Aug 2008 16:52:46 +0000

I was always under the impression that it was a 5 year deal. I saw many an article to this effect. Maybe it was another case of if everyone says it and agrees on it then it must be true.

By: Michael

Michael — Mon, 04 Aug 2008 16:17:59 +0000

No one knew or sure that it was a five year deal. Five years was nothing more then an analyst predicting how long the exclusivity deal was, they never knew and no one who did know ever confirmed the five years. Everyone has been assuming that that five years was right without ever doing any real investigations to confirm it (although they wouldn’t have been able to confirm it since no one who did know the details of the agreement would be able to talk about it).

By: Partners in Grime

Partners in Grime — Mon, 04 Aug 2008 15:44:17 +0000

AT&T is using the iPhone to invigorate their old company.