This article from Time magazine gives some interesting insight on the genisis of the iPhone. It also has some insight as to what it’s like to work for Steve Jobs.
From the article:
Jobs’s zealousness about product development— and enforcing his personal vision—remains as relentless as ever. He keeps Apple’s management structure unusually flat for a 20,000-person company, so he can see what’s happening at ground level. There is just one committee in the whole of Apple, to establish prices. I can’t think of a comparable company that does no—zero—market research with its customers. Ironically, Jobs’s personal style could not be more at odds with the brand he has created. If the motto for Apple’s consumers is “think different,” the motto for Apple employees is “think like Steve.”
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