This article from Time magazine gives some interesting insight on the genisis of the iPhone. It also has some insight as to what it’s like to work for Steve Jobs.
From the article:
Jobsâ€™s zealousness about product developmentâ€” and enforcing his personal visionâ€”remains as relentless as ever. He keeps Appleâ€™s management structure unusually flat for a 20,000-person company, so he can see whatâ€™s happening at ground level. There is just one committee in the whole of Apple, to establish prices. I canâ€™t think of a comparable company that does noâ€”zeroâ€”market research with its customers. Ironically, Jobs’s personal style could not be more at odds with the brand he has created. If the motto for Apple’s consumers is â€œthink different,â€ the motto for Apple employees is â€œthink like Steve.”
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