Apple buys Quattro Wireless

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Man, it must be nice to have a lot of spare cash laying around like a certain Apple company I know of. According to the Quattro website, they were just purchased by apple. To quoth the VP:

Happy New Year from Quattro Wireless!

We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.

We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.

For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers.

We look forward to working with you during this exciting time.

Andy Miller

Vice President, Mobile Advertising

The more moves I see like this, the more I think that Apple is trying to get away from Google and take a piece of their pie, too. First it was a mapping company, then this, next it’ll be fancy doodlers to change their logos.

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