Comments on: This is How You Don’t Do It: New York Times Wants To Charge Small Fortune for iPad App – Maybe

By: Guardian of the Non Sequitur: iPad and NYT

Guardian of the Non Sequitur: iPad and NYT — Tue, 23 Feb 2010 18:32:04 +0000

[...] quite nice from a cursory glance, particularly with its lack of advertising. Â The Apple Gazette recently discussed the pricing conundrum they are having at [...]

By: Dave52

Dave52 — Wed, 17 Feb 2010 16:04:05 +0000

@robinson: agree with your observations, although I wonder what happens to NYT’s advertising rates – are they still tied to print circulation? Is there a way to get an unbiased (in the eyes of advertisers) online readership count?

By: robinson

robinson — Wed, 17 Feb 2010 15:48:23 +0000

Good story until you got to the crude statement at the end! It really displays a lack of sensibility.

Now, as to pricing… is $120/year reasonable? I don’t think so. Provide two versions of the app– a light one with limited access to the stories– and a full featured one that costs a chunk, say $20, with the first month free. Then price the newspaper at, say, $5 per month. The financial analysis by the Times is all off. The focus shouldn’t be on the limited number of people who will drop the hard copy paper and thus lose the Times money, but rather on the thousands of people who now read the Times on line for FREE but who will pony up for the convenience of the iPad version–which will mean lots of NEW cash coming in that they wouldn’t have received otherwise!