Comments on: Video: New ‘Get a Mac’ ad appears online; slams Vista

By: Michael

Michael — Mon, 24 Mar 2008 14:00:21 +0000

@Mr. Reeee

I agree the iPhone ads are the most successful on that level, and they are my favorite of all the Apple ads because of the way they get that message across.

I wish they would follow suit with some Mac ads that were done in the same style.

By: Mr. Reeee

Mr. Reeee — Mon, 24 Mar 2008 13:24:28 +0000

I must say, when I saw that ad on the New York Times site, I was a bit stunned. I thought that Apple had finally developed some advertising cojones!

At least this banner had links to Vista reviews and the inevitably positive comparisons to Mac OS X. How many actually followed them?

While I’d guess that all Mac users would prefer seeing ads highlight the Macintosh Advantage, how on earth do you do it with a banner ad, or even a 30 second commercial?

We’re talking about interface subtleties that would be difficult to communicate without looking hopelessly arcane and/or painfully geeky.

iPod ads use bright colors, music and spastic silhouettes to make their point. There are no ‘how to scroll through your playlists’ ads. Thankfully.

I think the iPhone ads are really the most successful on that level:
I can do this… like that. Now if only Apple could manage to cook up some Mac ads of the same level and sophistication.

By: Steve

Steve — Mon, 24 Mar 2008 12:46:58 +0000

I think making fun of Vista is fine for the web ads, but I hope the tv ads don’t focus on that.

By: tcbritt

tcbritt — Mon, 24 Mar 2008 12:28:39 +0000

“…I do prefer the ads that showcase some of the great things that the Mac can do that Windows machines canâ€™t, instead of ads that just seem to poke at the competition.”

That is exactly right. The large majority of non mac users dont know what the system can do and what makes it different from a windows machine. These commercials further the notion that mac users are arrogant.

By: Connor Jackson

Connor Jackson — Mon, 24 Mar 2008 12:00:38 +0000

Its gone!