There’s this guy at my office who isn’t very technologically savvy, and when he walked into my office yesterday to check out what I was doing, he saw that I was reading Engadget’s review of the new AppleTV. He was planning on buying a new Blu-Ray player with Netflix built in, but now he’s leaning towards the AppleTV for its cheaper price point. But as we continued talking, he asked me why we can’t just import our DVDs into iTunes the way we did with our CDs. What was the problem with that?
This is a very complicated answer to give someone who isn’t very techy, but that’s ultimately what brought it home to me. He says, “I own this. Why can’t I do what I want with it?”
Good question. It’s been asked before by many people much smarter than me, and answered thousands of times beyond that, so I won’t bore you by rehashing the deets. Regardless, what always bothers me about this scenario is that big media is so afraid that what I’m really going to do is take my DVDs, burn them, then upload them to a torrent site. But really, all I want to do is view them on my iPad, iPod, or iPhone. I always wonder if they think that I’m going to make another purchase of the same movie because it’s in a different format like things were in the HD-DVD/Blu-Ray wars, or VHS/Beta before that. No, I’ve already got a digital version of the movie, I just want to watch it again.
This is never going to change. It’s always going to be illegal to take your own property and transfer it to another device as long as the media companies stay greedy. It sucks, but unfortunately, it’s just the way it is.