86 New Photos Inside Apple HQ

86 New Photos Inside Apple HQ
Who says Apple’s Cupertino headquarters is a top-secret place full of paranoid techies? We’ve turned up 86 more photos from inside Apple’s off-limits mothership — bringing our grand total of pictures taken behind Apple’s closed doors to a whopping 156. Read more…

Major Exec Shake-Ups at Apple Today

Major Exec Shake-Ups at Apple Today
Whoa. This is huge: Senior VP of iOS Software Scott Forstall and Senior VP of Retail Stores John Browett are out at Apple. Don’t ignore this news; it’s going to have major effects on you. Here’s how. Read more…

Invitations Have Been Sent for the iPad Mini Event

Invitations Have Been Sent for the iPad Mini Event
The rumors have been flying for weeks, and today Apple made it official: The iPad Mini will be announced at a media event on October 23rd. Read more…

These Cities Should Be in 3D Flyover — But They’re Not

These Cities Should Be in 3D Flyover -- But They're Not
When Apple purchased C3 Technologies to make use of their realistic 3D mapping system, C3 already had a number of major world cities mapped. So why have some of them been left out of Apple Maps‘ big debut? Read more…

Why Steve Jobs Tried To Get Apple Employees To Wear Company Uniforms

It’s hard to imagine employees at a creative, free-thinking tech company like Apple donning uniforms before heading into work.  In an industry where many industry leaders take pride in shunning traditional corporate values – the company with the unofficial motto “think different” and the leader who has pointed to LSD drug use as a major Read more…

How Apple Creates 3D Flyover Maps

How Apple Creates 3D Flyover Maps
How does Apple create those 3D “Flyover” Maps of major cities? And why are they such a mess when you zoom in close? Read more…

The Story of Mister Macintosh

The Story of Mister Macintosh
Diehard Apple fans measure their geek cred by how much lore and minutia they know. Here’s a story from way back when that I hadn’t heard, about Steve Jobs’ idea for “a mysterious little man who lives inside each Macintosh.” Read more…

Apple Spoofed Ghostbusters in 1984

Apple Spoofed Ghostbusters in 1984
At that same Hawaiian sales staff conference where the video was shown of Steve Jobs impersonating FDR, there was also this. It’s called Bluebusters, and it’s four minutes of Apple staff spoofing Ghostbusters. Read more…

Rare 1983 Apple Commercial

Rare 1983 Apple Commercial
Software maker Andy Hertzfeld yesterday posted a very old Apple commercial that never aired. It’s a fascinating blast from the past. Read more…

Apple’s Favorite Shapes

Apple's Favorite Shapes
I’ve identified eight basic geometric shapes that Apple comes back to time and again in their product designs. Can you guess them all? Read more…