Invitations Have Been Sent for the iPad Mini Event

Invitations Have Been Sent for the iPad Mini Event
The rumors have been flying for weeks, and today Apple made it official: The iPad Mini will be announced at a media event on October 23rd. Read more…

These Cities Should Be in 3D Flyover — But They’re Not

These Cities Should Be in 3D Flyover -- But They're Not
When Apple purchased C3 Technologies to make use of their realistic 3D mapping system, C3 already had a number of major world cities mapped. So why have some of them been left out of Apple Maps‘ big debut? Read more…

Why Steve Jobs Tried To Get Apple Employees To Wear Company Uniforms

It’s hard to imagine employees at a creative, free-thinking tech company like Apple donning uniforms before heading into work.  In an industry where many industry leaders take pride in shunning traditional corporate values – the company with the unofficial motto “think different” and the leader who has pointed to LSD drug use as a major Read more…

How Apple Creates 3D Flyover Maps

How Apple Creates 3D Flyover Maps
How does Apple create those 3D “Flyover” Maps of major cities? And why are they such a mess when you zoom in close? Read more…

The Story of Mister Macintosh

The Story of Mister Macintosh
Diehard Apple fans measure their geek cred by how much lore and minutia they know. Here’s a story from way back when that I hadn’t heard, about Steve Jobs’ idea for “a mysterious little man who lives inside each Macintosh.” Read more…

Apple Spoofed Ghostbusters in 1984

Apple Spoofed Ghostbusters in 1984
At that same Hawaiian sales staff conference where the video was shown of Steve Jobs impersonating FDR, there was also this. It’s called Bluebusters, and it’s four minutes of Apple staff spoofing Ghostbusters. Read more…

Rare 1983 Apple Commercial

Rare 1983 Apple Commercial
Software maker Andy Hertzfeld yesterday posted a very old Apple commercial that never aired. It’s a fascinating blast from the past. Read more…

Apple’s Favorite Shapes

Apple's Favorite Shapes
I’ve identified eight basic geometric shapes that Apple comes back to time and again in their product designs. Can you guess them all? Read more…

For Apple, Quality Trumps Everything

For Apple, Quality Trumps Everything
The latest information to come from the Apple v. Samsung patent trial is about Apple’s marketing strategy. The media would have you believe that this is some huge revelation, but it’s just affirmation of what Apple fans have known for years. Read more…

Are Apple’s Ads Too Simple?

Are Apple's Ads Too Simple?
Apple’s ads in recent years have simplified more and more, to the point that there’s nothing but the product on a white background with its name below. Is it too little? Read more…