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Apple Ad – 1976 In the beginning, Apple was just like any other IT company. It spoke in babble and in words common men were not made to understand. It spoke of numbers. Of hardware. And specs.
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The Evolution of Apple Ads
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This is a print ad for the Apple II from 1979. I heard from a distributor that although we’re exiting 2011, Apple always requests every region to come out with print ads and priority seems to be placed here, compared to online spending. Whether this is attributed to the age and inclinations of their overall
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Then and Now: How Apple Sold Computers
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It’s always refreshing to see the past. The 80′s were a darling decade and I remember growing up to the days when computers were starting to go mainstream and IT products were trying their darn best to market themselves into the mainstream. Open a box of any Apple product today and consider yourself lucky to
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In the 80′s Apple Merchandise consisted of paperweights, notepads and kites
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I came across some scans of some of Apple’s advertising material for print. Though from the 80′s they clearly define an emerging Apple trying to break free from the conventional ways of doing things, clearly defining their ‘Think Different’ campaign. Personally, I do find Apple circa 1980′s to have been a more interesting one as
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Learning from Apple’s advertising landmarks in the 80′s
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Apple has posted a series of videos on its website highlighting various iAds and showing the elegance of its ad campaign. The videos, hosted on the aptly titled URL advertising.apple.com highlight several iAds from AT&T, Audible, Campbell’s and Dove which showcase how intimate an ad can be on the iOS platform. Which is your favorite
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Video Trailers For iAds Debut
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Well, it’s official, FaceTime is the big deal for the iPhone 4. Yesterday, Apple released four new ads for the iPhone 4, and they’re all aimed at the heartstrings in one way or another. Even I, the guy who doesn’t cry, got a bit choked up at two of them. OK, that’s not really accurate.
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Apple Debuts New iPhone Ads – Prepare Your Kleenex
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Well, it seems like our days of seeing Justin Long and John Hodgman play dueling computers may have finally come to an end. Apple seems to have removed the popular “I’m a Mac” line of advertisements from their site, and replaced them with this new bit of marketing: Why You’ll Love a Mac. I’m not
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Changing Tactics: Why You’ll Love a Mac
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Apple has been quick to respond to the “Laptop Hunter” ads by Microsoft. The new series of ads (4 in all) mostly take shots at PCs. From their many viruses in “Biohazard Suit”, to how the only way to say that a PC works right is to include a full screen of legal jargon in
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VIDEO: Apple airs “Laptop Hunter” Counter Ads
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You know what I’ve decided I don’t have time in my life for anymore? The Mac vs. PC debate. Honestly, the Internet can kill the fun in just about anything, and it has officially killed the fun of this back and forth for me. This new Ad from Microsoft is really what takes the cake.
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Microsoft Ad Fuels Mac/PC Debate – ugh.
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I just got back from one of the early showings of “Watchmen” today, and was surprised to see that even in a 1985 where Dr. Manhattan has brought electric cars to the masses – the Macintosh is still a revolutionary product, and Ridley Scott still directed the commercial above. If you’re an Apple fan the
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Apple’s 1984 Commercial makes a cameo in “Watchmen”
CES: Where Everybody Wants to Be Apple™