Well, despite the successes of the digital book reader, the Amazon Kindle, Amazon appears ready to concede the war for the ultimate portable digital reading media device to Apple in the hopes that customers will continue to buy digital books and newspapers through Amazon.com.
The “Kindle for iPhone” application is free in the App Store, and provides exactly what it says: the Kindle’s high quality, high resolution reading abilities, using the iPhone as the tool and means to view the media. The App is very intuitive, and imports much of the functions that iPhone users are used to, like pinching to zoom, tapping to highlight words, tapping on the side or flicking to turn pages.
For Kindle owners that own iPhones as well, the App uses a syncing mechanism to seamlessly switch back and forth between the two devices so that a reader does not lose a page or bookmark when switching between the two devices. The “Kindle for iPhone” immediately locks the user in to their Amazon.com account and the web site’s vast store of digital media are available for previewing or purchasing.
Clearly Apps like the “Classics” application, which Apple allegedly based its new reader for the iPad off of, provide welcome sights for book readers who prefer paper, but will use digital devices in a pinch. The iPad, with the already successful iPhone, looks to force Apple into the head of the digital reading field, and so the expensive and underwhelming Kindle might be going the way of the dinosaur.
With the “Kindle for iPhone” App, Amazon has wisely yielded up its digital device in favor of battling over downloads on Apple products; Amazon has chosen to fight with Apple and the iBookstore for the craze of consumers that might start downloading digital books, like iPhone customers download applications.
IMPULSIVE Review Grade: B+