IDG World Expo was quick to respond yesterday with assurances that the “Macworld Expo” event would continue to happen in 2010 and beyond – with or without Apple.
IDG vice president Paul Kent released a statement shortly after Apple’s press release yesterday afternoon.
“We are on track for a terrific show this year, with strong attendance and nearly 500 exhibitors showcasing their products at this January’s event. Macworld Conference & Expo has thrived for 25 years due to the strong support of tens of thousands of people in the Mac community worldwide who use Macworld as a way to find great products, partake in professional development training and cultivate their personal and professional networks.
“We are committed to serve their interests at the Moscone Center, January 4-8, 2010. Future events will continue to provide quality education, dynamic product viewing and will additionally focus on the amazing ways people are putting Apple products to work across all endeavors from desktops to iPhones to games to music.
“We look forward to many successful years of Macworld to come.”
Sadly, I’m not sure a “vote of no confidence” from Apple towards the Expo (which this clearly is – Apple no longer deems this as an important event) will be something that the event can over come. I can’t help but expect it to drag on for a few more years, losing more and more visitors and vendors each year until it slowly fades away.
What do you think? Will the show last without Apple?