I was reading an article earlier today on ZDNet about what’s next for Apple, and it got me thinking. What top-secret project is Steve working on next? Jason D. O’Grady from ZDNet thinks it’s the car:
Car tech is still burgeoning, but moving rapidly, how many cars now have some form of screen and menu system for accessing multiple entertainment functions? Unfortunately, ALL are clunky, proprietary, and limited. I would be surprised if Apple didnâ€™t snap up this opportunity for a new techopoly. Theyâ€™ve been successful now in cutting deals with well established brick and mortar industries from film, to music, to books.
This would become a new opportunity to leverage Appleâ€™s real bread and butter, iTunes. What are people increasingly accessing in their cars? Music? (iTunes) Video? (Podcasts) Radio? (Lala) Think of an Apple made solution for your car, it would do all these things magnificently but in typical Apple style, there would be that pragmatic, added benefit that so far hasnâ€™t been explored much in Car Techâ€¦ in car diagnostics.
I don’t agree. As much as I love the car, and I think that Apple should get into it, I don’t think it’s Apple’s next destination. I think it’s the living room.
ITunes is huge. It’s the mammoth conglomerate that no one else seems to be able to crack, and one of Apple’s biggest money makers at the moment. But AppleTV just isn’t a big hit, and as of now, they haven’t cracked into the living room – one of the areas where Americans spend most of their time, zoned out in front of the tube. Steve has already expressed his contempt for adding another box to the living room, so I think that the next big move for Apple is a full fledged television.
I’ve said this before, but the more time passes, the more I think that I’m right. The iPad didn’t really come out of nowhere, as it was a device that we knew about for months before the release. That niche is filled now, and now Apple has something new to announce every January. So on the computer end of things, pretty much everything is covered except for a middle-of-the-line Mac Pro, which I don’t know if we’ll ever see. Sure, existing products will refresh, and new things could come down the pike on that front as well. But Apple is always wanting something new. What else makes sense?
The living room makes sense. It fits into their existing product line, and integrates with the iTunes as an all-in-one source for everything as well. Put iOS on it, and you’ve got the gamut covered. It’s a big market for sure, but imagine if Apple did come out with a television. Something with a built-in drive, iOS running the show and iTunes feeding the signal. And Apple has the money to make it happen, that’s for sure.
I could be wrong here – in fact, chances are, I am. But I’d like to think that just this once I might have guessed right. At this point, only time will tell.